We were invited last Friday to participate in an exclusive fashion event called Havana Social organized by Motives Cosmetics Canada representatives in Toronto.
Motives Cosmetics has introduced a new line inspired by the concept of Havana Social and this event helped introduced this new makeup line in Canada.
Motives “wanted to create an event that would tie in Toronto’s heart and culture while still staying true to Motives’ mission and core.” Perfect ambience, award winning cosmetics line, great makeovers and local designers were all combined into one amazing fashion event. Fashion and jewelry designers from Toronto along with some talented makeup artists helped make this event a success. Many lucky fans received great makeovers and photo shoot opportunities.
We were accompanied by other local Toronto jewelry designers who showcased their beautiful jewelry lines at the makeup party. We had a blast accessorizing models from our jewelry and scarf collection for the photoshoot as well. We will share these pictures very soon!
Motives Cosmetics is a makeup line started by Loren Ridinger, an Internet mogul. Together with her husband, she founded Market America in 1992. With perseverance and hardwork their innovative idea took off and they have built a successful online business. In December 2010, they acquired Shop.com an online shopping site. She is the vice president of both of these internet retail companies. Loren has been included in Vogue’s Top 100 as one of their most influential women and chosen by Haute Living Magazine as one of New York and Miami’s most influential people.
Loren Ridinger is a huge inspiration and role model for many. Being a female entrepreneur myself I find her story very inspiring. You can find more about her on her blog called Loren’s blog which was on Forbes top 100 websites for women in 2012.